The Inverted Triangle or Pyramid is a metaphor used by journalists and writers to illustrate the most important information first on a text, this is the most widely used method of writing a news story.
The format is valued because readers can leave the story at any point and understand it, even if they don't have all the details. It also allows less important information at the end to be more easily removed by editors so the article can fit a fixed size.
Other styles are also used in news writing, including the anecdotal lead, which begins the story with an eye catching tale or anecdote rather than the central facts and the Q&A, or question-and-answer format. This form of writing is also sometimes referenced when refering to the notion of 'Bottom Line Up Front'.
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