What Is Ethos? How Might This Be Expressed In The Newspaper's Language?

Ethos is a greek word originally meaning 'accustomed place' and the distinctive spirit of a culture or era. The term also comes from Aristotle meaning the perceived character of the speaker. The term Ethos also means the appeal to the audience ethics, knowing right from wrong. This may be expressed in the newspaper's language by using 'Ethos' terms to describe the ethics of a story and express different emotions from the stories that are being produced.